Chief Executive Officer
Jason Grubb
7-time CrossFit Games Masters Champion and founder of Bolder Athlete, dedicated to empowering athletes of all ages through smart, sustainable training for peak performance and lifelong resilience.
The team
For Masters. By Masters.
Every person on the Bolder team trains. Every decision is informed by real experience inside the sport.
Bolder was built by someone who still competes — not someone who used to. Jason Grubb's seven CrossFit Games Masters Championships didn't come from theory. They came from structure, consistency, and the same framework that powers every Bolder track today. The leadership team behind him brings the operational standards, brand discipline, and athlete-first thinking that turn that framework into a product worth training on.
Chief Growth Officer
Josh Boonstra
A lifelong athlete, marketer, and creator, passionate about cultivating communities, developing brands, and helping businesses thrive.
Host of the Bolder Athlete Podcast.
Chief Operating Officer
Adam Aldrich
Tech wizard who now steers Bolder Athlete as COO, marrying his digital expertise with a passion for delivering world-class training.
Chief Creative Officer
Aaron Buley
A tech enthusiast, triathlete, and CrossFitter who pushes boundaries from circuit boards to race circuits.
Every session has a purpose. Every cycle has a direction.
All 9 Bolder athlete tracks. $39.99/month. 3-week free trial. Cancel anytime.